 The Associated Press Stylebook and Briefing on Media Law Author: Norm Goldstein Manufacturer: Basic Books ListPrice: $18.95 Offer: $12.89
|
 Graphic Design Solutions, Third Edition Author: Robin Landa Manufacturer: Delmar Cengage Learning ListPrice: $102.95 Offer: $76.95
|
 Strategic Brand Management (3rd Edition) Author: Kevin Lane Keller Manufacturer: Prentice Hall ListPrice: $172.00 Offer: $132.91
|
 The Brand Gap: Expanded Edition Author: Marty Neumeier Manufacturer: Peachpit Press ListPrice: $21.99 Offer: $14.95
|
 Advertising: Concept and Copy, Second Edition Author: George Felton Manufacturer: W.W. Norton & Co. ListPrice: $50.00 Offer: $31.50
|
 Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series) Author: Luke Sullivan Manufacturer: Wiley ListPrice: $19.95 Offer: $13.57
|
 Mass Media Research: An Introduction (with InfoTrac®) (Wadsworth Series in Mass Communication and Journalism) Author: Roger D. Wimmer Manufacturer: Wadsworth Publishing ListPrice: $106.95 Offer: $75.05
|
 Ogilvy on Advertising Author: David Ogilvy Manufacturer: Vintage ListPrice: $24.95 Offer: $16.47
|
 Advertising Media Planning, Sixth Edition Author: Jack Z. Sissors Manufacturer: McGraw-Hill ListPrice: $79.95 Offer: $50.37
|
 The Associated Press Stylebook Author: Associated Press Manufacturer: Basic Books ListPrice: $17.95
|
 Soap, Sex, and Cigarettes: A Cultural History of American Advertising Author: Juliann Sivulka Manufacturer: Wadsworth Publishing ListPrice: $61.95 Offer: $55.75
|
 Public Relations Cases Author: Jerry A. Hendrix Manufacturer: Wadsworth Publishing ListPrice: $105.95 Offer: $95.35
|
 Strategic Communications Planning: For Effective Public Relations and Marketing Author: Laurie J. Wilson Manufacturer: Kendall/Hunt Publishing Company ListPrice: $64.95 Offer: $64.95
|
 The Copy Workshop Workbook 2002 Author: Bruce Bendinger Manufacturer: Copy Workshop ListPrice: $37.50 Offer: $33.75
|
 Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition Author: Luke Sullivan Manufacturer: Wiley ListPrice: $17.95
|
 Advertising by Design: Creating Visual Communications with Graphic Impact Author: Robin Landa Manufacturer: Wiley ListPrice: $50.00 Offer: $43.59
|
 Contemporary Direct Marketing Author: Lisa S. Spiller Manufacturer: Prentice Hall ListPrice: $118.67 Offer: $89.82
|
 Marketing Research Essentials Author: Carl, Jr. McDaniel Manufacturer: Wiley Offer: $120.90
|
 Media Planning Workbook Author: William Goodrich Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages Offer: $43.87
|
 Creative Advertising: Ideas and Techniques from the World`s Best Campaigns Author: Mario Pricken Manufacturer: Thames & Hudson ListPrice: $39.95 Offer: $26.37
|
 The Power of Corporate Communication: Crafting the Voice and Image of Your Business Author: Paul Argenti Manufacturer: McGraw-Hill ListPrice: $34.95 Offer: $23.07
|
 Brand Warfare: 10 Rules for Building the Killer Brand Author: D'Alessandro Manufacturer: McGraw-Hill ListPrice: $16.95 Offer: $11.53
|
 Positioning: The Battle for Your Mind Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $16.95 Offer: $11.53
|
 Advertising Campaign Strategy: A Guide to Marketing Communication Plans Author: Donald Parente Manufacturer: South-Western College Pub ListPrice: $147.95 Offer: $117.00
|
 Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them Author: Don E Schultz Manufacturer: McGraw-Hill ListPrice: $19.95 Offer: $13.57
|
 Developing a Creative and Innovative Integrated Marketing Communication Plan Author: James R. Ogden Manufacturer: Prentice Hall ListPrice: $54.67 Offer: $49.20
|
 Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) Author: Delbert I Hawkins Manufacturer: McGraw-Hill/Irwin
|
 Marketing Research Essentials Author: Carl Jr. McDaniel Manufacturer: Wiley ListPrice: $119.30 Offer: $107.95
|
 The Practice of Public Relations, Ninth Edition Author: Fraser P. Seitel Manufacturer: Prentice Hall ListPrice: $129.80
|
 Adobe InDesign CS2, Revealed, Deluxe Education Edition Author: Chris Botello Manufacturer: Course Technology ListPrice: $65.95 Offer: $65.95
|
 Successful Direct Marketing Methods, Seventh Edition Author: Bob Stone Manufacturer: McGraw-Hill ListPrice: $54.95 Offer: $38.47
|
 Strategic Brand Management, Second Edition Author: Kevin Lane Keller Manufacturer: Prentice Hall ListPrice: $155.40
|
 Advertising Media Planning: A Brand Management Approach Author: Larry D. Kelley Manufacturer: M.E. Sharpe ListPrice: $86.95 Offer: $56.60
|
 Advertising: Concept and Copy Author: George Felton ListPrice: $108.00
|
 Cutting Edge Advertising II (v. 2) Author: Jim Aitchison Manufacturer: Prentice Hall ListPrice: $43.00 Offer: $28.38
|
 Consumer Behavior Author: Harold W. Berkman Manufacturer: NTC Business Books ListPrice: $169.00 Offer: $169.00
|
 Public Relations Writing: Form and Style (with InfoTrac®) Author: Doug Newsom Manufacturer: Wadsworth Publishing ListPrice: $99.95 Offer: $99.95
|
 Advertising Campaign Strategy Author: Donald Parente Manufacturer: South-Western College Pub ListPrice: $148.95
|
 Strategic Media Decisions: Understanding The Business End Of The Advertising Business Author: Marian Azzaro Manufacturer: Copy Workshop ListPrice: $60.00 Offer: $60.00
|
 Strategic Communications Planning: For Effective Public Relations and Marketing Author: Laurie J. Wilson Manufacturer: Kendall Hunt Pub Co ListPrice: $49.95
|
 Writing for the Mass Media (5th Edition) Author: James Glen Stovall Manufacturer: Allyn & Bacon ListPrice: $57.80
|
 Design Secrets: Advertising: 50 Real-Life Projects Uncovered Author: Lisa Hickey Manufacturer: Rockport Publishers ListPrice: $50.00 Offer: $31.50
|
 Voices of a Nation: A History of Mass Media in the United States (4th Edition) Author: Jean Folkerts Manufacturer: Allyn & Bacon ListPrice: $120.00 Offer: $120.00
|
 Advertising Media Planning: A Brand Management Approach Author: Larry D. Kelley Manufacturer: M.E. Sharpe ListPrice: $39.95 Offer: $39.95
|
 Which Ad Pulled Best? Author: Scott Purvis Manufacturer: McGraw-Hill/Irwin Offer: $34.38
|
 Advertising Media Workbook And Sourcebook Author: Larry D. Kelley Manufacturer: M.E. Sharpe ListPrice: $39.95
|
 Strategic Brand Communication Campaigns Author: Don E. Schultz Manufacturer: McGraw-Hill ListPrice: $59.95
|
 Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work Manufacturer: NTC Business Books ListPrice: $16.00
|
 Introduction to Marketing Communications: An Integrated Approach Author: John Burnett Manufacturer: Prentice Hall ListPrice: $130.00
|
 Outlines & Highlights for Soap, Sex, and Cigarettes: A Cultural History of American Advertising by Sivulka, ISBN: 0534515932 (Cram101 Textbook Outlines) Author: Cram101 Textbook Reviews Manufacturer: AIPI ListPrice: $11.95 Offer: $11.95
|
 Ethical Marketing Decisions: The Higher Road Author: Gene R. Laczniak Manufacturer: Prentice Hall ListPrice: $61.33 Offer: $61.33
|
Media Flight Plan V Author: Dennis G. Martin Manufacturer: Deer Creek Publishing
|
Basic Telecommunications: The Physical Layer (National Center for Telecommunications Technologies Series) Author: Gary J. Mullett Manufacturer: CENGAGE Delmar Learning ListPrice: $121.95 Offer: $121.95
|
Strategic Communications Planning for Effective Public Relations and Marketing Author: Laurie J. Wilson Manufacturer: Kendall/Hunt Publishing Company
|